There’s something about a quiet morning on the water, the connection to nature, the flash of a lure in the water, the rush of a perfect Strike! That feeling inspired Northern Strike Fishing Co., a brand built by Veterans who found the same sense of purpose in fishing that we once found in service.

We’ve traded our rifles for rods, our duty to country for a new kind of service; to our customers, to our craft, and to our community. After years of structure, precision, and teamwork, we found a familiar purpose on the water: to build something with integrity, perform under pressure, and earn every Strike!, one cast at a time.

Our tackle reflects that same mindset. Every lure, every blade, every premium hook, is built to perform when it matters most. Designed and tested by real anglers who live for the flash of silver and the thrill of the Strike!

We’re not here to flood shelves with cheap imitations or gimmicks. We’re here to redefine what Canadian made tackle can be; reliable, rugged, and genuine. Whether it’s your first fish, or your hundredth, we build lures that make every Strike! count.

Because for us, the mission never ended, it just changed shape. Now, it’s about serving those who live for the outdoors, honouring our roots, and delivering tackle that stands up to the name Northern Strike.

-Mike